Sometimes Latin can be misleading. Echinos, tha greek word from which Echinacea is derived, means hedgehog or sea urchin. While this descriptor helps paint a picture of the bristly head of this coneflower, it does little to place the plant in space and time. This variety is native to eastern America, noticeably devoid of the aforementioned exotic fauna. The medicinal properties of this perennial native have been know and used for centuries. Although its popularity as a medicinal herb has gone in and out of fashion over the last 10 years, it continues to be widely used as a well researched all purpose immune booster. Echinacea's distinct purple hue and drooping petals have made it a well loved ornamental with the bonus of attracting and feeding important native pollinators. Regardless of the mildly misguided latin allusions, this plant will be at home in your garden for years to come.