White Swan Echinacea

Echinacea purpurea

Pale blooms glide above deep green foliage.

This prolific bloomer sets flowers with deep brown-green centers and highly contrasting white petals; the effect is dramatic and slightly modern (in contrast to traditional echinaceas, which is more classic and cottage-y).

Shop with confidence: we are now shipping seeds labeled for 2025 planting.

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50 Seeds $3.99 In Stock

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Start very early in a protected spot that experiences some cold. Or winter sow thickly, then thin to indicated spacing. Tolerates drought. Excels in moderate soils. Grow in full sun or partial shade.

Days to Germination 10-15 days
Days to Maturity 70-84 days
Planting Depth ⅛ inch
Height at Maturity 30"
Sun Preference Full to Partial Sun

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